Our Journey
"Rooted in the Mediterranean 🍋 and made for the modern wanderer. PLAN B APPAREL dresses those who move effortlessly between the coast and the city."
How it all started
Our story began in December 2024, in a tiny one-desk studio tucked away in the middle of nowhere—just a spark of passion, a sketchpad, and a love for the Mediterranean. Inspired by sun-drenched coastlines, ancient architecture, and the laid-back spirit of coastal living, we set out to create something different. With a commitment to sustainability and self-expression, we launched a collection of organic cotton t-shirts and hoodies that carry the soul of the Mediterranean in every stitch. What started as a wild idea in a quiet corner has grown into a brand driven by creativity, purpose, and the belief that fashion can be both beautiful and responsible.
From Amalfi to Saint Tropez
Born from a passion for effortless style, our brand was created with one clear vision: to blend the breezy elegance of the Mediterranean lifestyle with the pure comfort of organic cotton fashion. Each piece is thoughtfully designed to feel as good as it looks—light, breathable, and versatile enough for any occasion, from coastal strolls to chic city evenings. By combining sustainable materials with timeless design, we’ve created a collection that celebrates comfort without sacrificing style, embodying the spirit of the Mediterranean in every thread.
1 tee = 1 tree
At Plan B Apparel, we blend Mediterranean charm with conscious living. Our tees feature hand-drawn designs inspired by the vibrant landscapes, history, and culture of the Mediterranean coast—capturing the warmth of sun-soaked days and the spirit of the sea. But we’re more than just style. For every order placed, we plant one tree in deforested regions around the world, helping restore ecosystems and fight climate change. Fashion should feel good—and do good. Join us in wearing your values, one tee and one tree at a time.
In collaboration with GoodAPI
COMMITTED TO THE PLANET
At Plan B Apparel, we believe fashion should never come at the planet’s expense. That’s why we craft every tee and hoodie from 100% organic cotton and/or recycled polyester, ensuring the highest quality while protecting the environment. For every order, we plant a tree and help remove plastic from the ocean, creating a positive impact that goes beyond our products. Our Mediterranean-inspired designs celebrate nature, and our commitment to sustainability runs through everything we do—because style and responsibility can go hand in hand.
